Joachim Plesch and Irenaeus Wolff, games, 9(2), 24, 2018
- People don‘t seem to give away their data just because the true size of loyalty-programme benefits often remains hidden. Instead, it seems like the programmes successfully hide that customers are paying with their data – or that the ambiguity of which data is eventually used helps the companies. Finally, we find that political support for the `liberal democrats‘ (the most business-friendly party) is correlated with weaker privacy concerns.
